Wednesday, October 02, 2019
10 to launch MTV Australia as new free-to-air multichannel
10 to launch MTV Australia as new free-to-air multichannel
MTV first launched in Australia in 1987 as a late-night program on Nine hosted by Richard Wilkins. In 1997, the brand re-emerged as a subscription channel on the Optus platform. As the public’s interest in music-video programming waned, MTV has transformed to become synonymous with producing edgy, younger reality and scripted TV content.
MTV first launched in Australia in 1987 as a late-night program on Nine hosted by Richard Wilkins. In 1997, the brand re-emerged as a subscription channel on the Optus platform. As the public’s interest in music-video programming waned, MTV has transformed to become synonymous with producing edgy, younger reality and scripted TV content.
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